Vivere Colorado — Plan of Action
Soft opening 1 September. Built from the two governing agreements: the Mimi's Sweet Treats lease at 209 Ute Street, and the Delta Roadhouse catering agreement covering 215 Ute Street, the kitchen and the food trailer.
Countdown to soft opening
- Aug 20 (Thu) — today. County commissary-class call · liquor attorney · start A2P
- Aug 21 (Fri). Lease date · attorney review · price the NNN
- Aug 22 (Sat). Possession of 209 Ute Street
- Aug 23 (Sun). Negotiation window closes — terms in §6 secured
- Aug 24 (Mon). Commissary attestation · licence paperwork
- Aug 25 (Tue). Freeze the launch menu · place first orders
- Aug 26 (Wed). Insurance bound · supplier accounts opened
- Aug 27 (Thu). Website corrections · street signage
- Aug 28 (Fri). Prep systems · thermometers · temp logs
- Aug 29 (Sat). Staff training · SOPs posted
- Aug 30 (Sun). Full dry run at service volume
- Aug 31 (Mon). Final checks · load in · cash float
- Sept 1 (Tue). SOFT OPENING
- Sept 2 (Wed). Service review · adjust par levels
- Sept 25–27. Mountain Harvest Festival, Paonia
- Oct 2–4. Cedaredge Applefest — 30,000+ attendees
0. Scope & sources
What governs this plan and the standard it holds to.
This plan works outward from the two agreements. Where they state a term, it is quoted. Where they are silent, the silence is recorded as a gap rather than filled with an assumption.
Sourcing standard
No term, figure or clause here is invented. Anything marked Verbatim is lifted word-for-word from the source. Anything marked Not in either document is an open gap requiring an answer before signature.
| Document | Type | Status | File |
|---|---|---|---|
| Mimi's Sweet Treats — 209 Ute Street | Triple-Net (NNN) Lease | Unsigned | Download .docx |
| Catering Agreement | 7-slide term sheet | Unsigned | Download .pptx |
| Lease — plain text | Reference | — | View text |
| Catering — plain text | Reference | — | View text |
| Research corpus | 28 files, ~23,000 lines | — | _research/ |
| Internal negotiation report | 20 sections, 50 findings | Draft v1, 13 Aug | report-internal/index.html |
| Delta Roadhouse website | Published hours | Checked 20 Aug | deltaroadhouse.com |
| Roadhouse Instagram | Hours, set times | Checked 16 Aug | @delta_roadhouse |
| Roadhouse Eventbrite | Show schedule | Org 121211596091 | eventbrite.com |
Both agreements are unsigned
The lease has blank Lessor, Lessee, Agent and Notary blocks, and no Attachments checked — A, B and C are all empty, so no site plan exists. The catering term sheet still carries "(Still thinking through logistics)" and a row marked "EXAMPLE". Both remain in negotiation, so every item in §6 is still changeable.
1. Position summary
Entity, assets, and what Vivere actually brings to the campus.
Entity — resolved
"Joe's Catering" in the catering agreement is Vivere Colorado LLC — the registered entity holding the EIN and Colorado Secretary of State filing. Every agreement, licence, bank account, insurance policy and merchant account attaches to that name.
Action: the catering term sheet must be amended to read Vivere Colorado LLC throughout before signature. "Joe's Catering" is a trading style, not the contracting party, and a counterparty signing with a non-entity has a defence available that nobody wants to test.
Correction to a core research premise — trailer ownership
Delta Roadhouse owns the food trailer. Vivere leases time in the kitchen and the trailer. The catering agreement is correct: "Delta Roadhouse owns the facilities, food truck and assets required to provide private events and catering at 215 Ute street."
The research corpus states the opposite in at least three places — 19-master-plan.md line 19, 26-full-swot.md C-S1, and 13-vivere-catering.md ("~$75K base — already spent, trailer is owned and in hand"). Those passages are wrong. Conclusions resting on them need revisiting, including the SWOT's "single largest lead-time item retired" and any balance-sheet treatment of the trailer.
| Previously assumed | Actual position |
|---|---|
| Trailer is a Vivere asset | Leased operating input. Does not appear in Vivere's assets. |
| Leverage comes from owning the trailer | Leverage comes from skill, labour, brand, systems and the catering book — what the Roadhouse cannot supply itself. |
| ~$75K trailer build spent by Vivere | Not incurred. Vivere carries no trailer capital. The figure becomes the planning basis for an owned Event Trailer — forward capital, not sunk cost. Resolved |
| Build risk retired because the asset exists | Still true — and now stronger. The trailer is certified and ready (§2). |
Concentration risk
The Roadhouse owns the premises, the kitchen, the commissary, the courtyard, the liquor licence and the trailer, and none of it is on paper yet. Vivere's contribution is portable; the operating platform is not. The term sheet in §6 — notice periods, exclusivity, a defined trailer-use right — is the whole of the protection.
2. September 1 readiness
Revised. The trailer is certified, which removes the constraint that previously ruled the date out.
The trailer is certified and ready
The food trailer is already certified and ready to operate for the 1 September soft opening. The plan review, build and inspection sequence that would otherwise have governed the timeline is complete.
This supersedes the earlier assessment in 19-master-plan.md ("September 1 is not a licensable date"), which assumed a plan review still had to be submitted for a new mobile unit. That assumption no longer applies.
Three questions the certification does not answer
Certification confirms the unit. It does not by itself confirm the operating arrangement around it. Confirm each in writing:
- Whose licence is it? The Roadhouse owns the trailer, so the mobile retail food licence most likely sits with Delta Roadhouse. If so, Vivere operates under the Roadhouse's licence — which is consistent with the catering structure, where the Roadhouse is the seller of record. It also means Vivere is not itself a licensed food establishment, which matters for festivals and offsite catering where Vivere is the seller. Confirm
- Which commissary is named on it? A Colorado mobile unit operates from a named commissary with a signed agreement and a use log kept at the unit. Confirm which kitchen is named and that daily access is real. Confirm
- Does the certification cover the launch menu? The smoke → chill → sear process and the two-stage fry both involve commissary steps. Confirm the approved process covers them, or adjust the menu (§10).
Why the licence-holder question matters commercially
If the licence sits with the Roadhouse, then for courtyard service Vivere is providing food production services to a licensed operator — not selling food to the public. That is coherent and it is exactly what the catering agreement describes. But it has three consequences: the website cannot sell directly (§14); festivals and offsite catering need a separate licence route in Vivere's own name; and if the relationship ends, Vivere has no licence of its own to continue with.
Worth pursuing in parallel: Vivere Colorado LLC obtaining its own mobile licence, so the catering line and festival work stand on their own footing.
3. Deal structure
Two buildings, two instruments, two different commercial relationships.
| 209 Ute Street | 215 Ute Street + trailer | |
|---|---|---|
| Instrument | NNN Lease | Catering term sheet |
| Vivere entity | Mimi's Sweet Treats, LLC | Vivere Colorado LLC amend doc |
| Counterparty | Delta Roadhouse, LLC | Delta Roadhouse |
| Relationship | Tenant — Vivere pays rent | Supplier — Roadhouse pays Vivere weekly |
| Premises owner | Delta Roadhouse | Delta Roadhouse |
| Trailer owner | — | Delta Roadhouse (Vivere leases time) |
| Kitchen | Vivere's own — dessert use only | Roadhouse kitchen — Vivere leases time |
| Seller of record | Vivere | Delta Roadhouse (their POS) |
| Signed | No | No |
The trailer and kitchen time-lease is undocumented
The catering term sheet describes use — "Joe will utilize Delta Roadhouse's kitchen, storage, food trailer and common areas" — but states no fee, no hours, no booking method, no minimum access and no notice period. It says only: "we will likely NOT charge for facility usage for 2026. Revenues will be derived from food and beverage sales."
Not in either document — free for 2026 with no stated 2027 rate is an open repricing risk at exactly the point the operation becomes dependent on it.
4. Lease — 209 Ute Street
Terms quoted from the lease. Blanks in the source shown as blanks.
Consequences
- 209 cannot be a trailer commissary as drafted. Permitted Use covers dessert, candy and ice cream. Burger, fry or smoked-beef prep at 209 falls outside it and requires prior written consent.
- The Game Yard is excluded. If the trailer parks there, the right must come from the catering agreement or a separate grant. Neither currently provides it.
- Another entity in the space may breach the assignment clause. Vivere Colorado LLC operating inside 209 is not Mimi's Sweet Treats, LLC.
- Rent is not $2,000. NNN adds 100% of building operating expenses, property taxes, building insurance and loss-of-rent coverage. Unestimated
5. Catering agreement — 215 Ute Street
Terms quoted from the 7-slide term sheet.
Fee model — slide 7
"When an item is added to the Catering Menu a cost from Joe's Catering to Delta Roadhouse will be established. This cost is what Delta Roadhouse will pay Joe's weekly."
| # | Name | Cost to Roadhouse | Added Ingredients | Markup | Taxes | CC Fees | Menu Price |
|---|---|---|---|---|---|---|---|
| 1 | Cheeseburger | $8.00 | — | $1.00 | $0.65 | $0.30 | $10.00 |
| 2 | Bicardi Milkshake | $7.00 | $4.00 | $1.00 | $0.71 | $0.30 | $13.00 |
| 3 | EXAMPLE — row blank in source | ||||||
Margin position
On a $10.00 cheeseburger Vivere receives $8.00; the Roadhouse retains $2.00 covering markup, tax and card fees. The $8.00 is gross — food cost, labour, propane and (post-handover) trailer maintenance come out of it. Not in either document — no food-cost percentage, no minimum volume, no price floor, and no mechanism to raise the cost when beef moves.
6. Terms to secure before signature
Gaps in the current drafts, ordered by consequence.
1 Entity name — Vivere Colorado LLC
The catering term sheet names "Joe's Catering", which is a trading style, not the contracting party. Amend every reference to Vivere Colorado LLC before signature, matching the EIN and Secretary of State filing.
2 Trailer and kitchen use rights
The trailer is a Roadhouse asset and every operating night depends on access to it. The right is currently one sentence with no fee, hours, minimum access, notice period or term.
Secure: defined access hours and days · a stated 2027 rate or a cap on increases · minimum notice before withdrawal · what happens when the trailer is unavailable or under repair · who bears revenue loss during downtime · whether Vivere may take the trailer offsite, and on what notice.
3 Licence and commissary confirmation
Confirm in writing whose mobile licence covers the trailer, which commissary is named on it, and that daily commissary access is real and guaranteed. If the licence is the Roadhouse's, Vivere is operating under it — which is workable for courtyard service but leaves festivals and offsite catering unresolved.
4 Site plan exhibit
Attachments A/B/C are unchecked; no site plan exists. Per internal report §4: "a specific marked location on a site plan exhibit — including trailer footprint, queue area, seating, trash and tow vehicle parking — rather than the word 'courtyard.'"
5 Operating days — three sources disagree
Catering term sheet: "Sunday – Wednesday & Thursday after 4:00". Live website: Sunday through Thursday. 14-courtyard-trailer-ops.md: "four weeknights, not five", Monday dark and Sunday opening late. Settle it, then correct the website.
6 Payment and reporting terms
Revenue flows through the Roadhouse POS and returns as a weekly invoice payment, making Vivere an unsecured creditor between invoice and payment, working from the counterparty's own reporting. Not in either document — no reporting format, payment deadline, audit right, late-payment remedy or dispute mechanism.
7 Sun–Wed campus access
Three sources confirm the Roadhouse publishes Friday & Saturday, 11:00 AM – 9:00 PM + and no other day: deltaroadhouse.com, the Instagram bio, and 14-courtyard-trailer-ops.md ("As published, they are closed nights").
Trailer nights are Sunday–Wednesday plus Thursday after 4 — precisely the nights the campus is dark. On those nights: no Roadhouse staff on site, restrooms behind locked doors, the 215 commissary potentially locked, and no lit marquee. Each needs a named person and a written commitment.
8 Brand control
"A brand guide will be created by Delta Roadhouse"; private events marketed as "Events at Delta Roadhouse". A complete Vivere Colorado identity already exists. Establish which marks Vivere retains and secure the right to use its own name on its own food.
Items outside both documents but required to open
| Item | Why it matters |
|---|---|
| Shore power amperage | Trailer equipment load vs available supply |
| Potable water hose bib | Health code prerequisite |
| Greywater / grease disposal | Approved dump with interceptor required |
| Restroom access Sun–Wed | Health code requires staff toilet access during all hours of operation |
| Displacement terms | What happens when the Roadhouse books the trailer's space |
| General & product liability insurance | Required by the Roadhouse, the county and every festival |
| Workers' compensation | Colorado requirement once staff are employed |
| Sales tax licence | State, and possibly city/county |
| Propane supply & fire inspection | K-class extinguisher and hood suppression servicing |
| CFPM certification | Certified Food Protection Manager — a person, a course, an exam |
| Supplier accounts | Internal report §17: "Suppliers: I haven't named a single one anywhere" |
| Cash float, thermometers, temp logs | Opening-day basics; inspectors ask immediately |
7. Liquor structure
How alcohol can be sold legally across the trailer and Mimi's, and the sequence to get there.
Legal review is required
Colorado liquor law is enforced by the state Liquor Enforcement Division and the local licensing authority, with penalties running to suspension and revocation. Everything below is a structure to put in front of a Colorado liquor attorney, not a plan to execute unadvised.
The proposed structure
"Alcoholic Specialty Beverages will be prepared by Joe's and finished off with alcohol and mixing by Delta Roadhouse tavern staff, then served to customer."
The shape is correct. Splitting the product so the licensee's own staff perform the alcohol handling and the service keeps Vivere out of the act of selling alcohol. Vivere makes the base; licensed Roadhouse staff add the spirit and serve it.
Four questions that determine whether it holds
| # | Question | Why it decides the structure |
|---|---|---|
| 1 | Is the trailer inside the licensed premises boundary? | Alcohol may only be served within the premises as drawn on the licence diagram. If the trailer sits outside it, a drink cannot legally cross to it. Changing the boundary is a modification of premises application with its own timeline. |
| 2 | Who is the seller of record? | Only the licensee may sell alcohol. Routing all sales through the Roadhouse POS is consistent with this and is the term sheet's strongest feature. |
| 3 | Who hands the drink over? | Must be the licensee's trained staff. Never the trailer window. |
| 4 | What prevents service to a minor? | The live exposure — see below. |
Under-21 exposure
Per the internal report, the under-21 prong "has no intoxication element — in a venue whose primary customer is a child, that's the realistic failure." Published enforcement outcomes run from 5 days served to 20 days with part held in abeyance; a revocation "isn't restorable on any useful timescale."
Compounding risk: a suspension that closes the building takes the commissary and the premises with it. An ice cream parlour with an arcade, sharing a campus with a tavern, selling alcohol-containing desserts, is the exact fact pattern that attracts enforcement attention.
Structural limit — alcohol works two nights a week, and they are not trailer nights
The structure depends on Roadhouse tavern staff performing the mixing and service. The Roadhouse publishes Friday and Saturday only; trailer nights are Sunday–Wednesday plus Thursday after 4. On trailer nights there are no tavern staff.
As drafted, Alcoholic Specialty Beverages can only be sold: on Friday and Saturday, which are not trailer nights; at private events, where the term sheet already provides that "Delta Roadhouse will provide a server and sell beverages"; or if the Roadhouse commits to staffing a licensed server Sun–Wed, which is a real cost to them and appears nowhere in the document.
The $13.00 Bacardi milkshake is a Friday/Saturday and private-event product, not a nightly one. Any revenue projection built on nightly alcohol sales needs rebuilding.
Sequence
- Engage a Colorado liquor attorney. Specialist counsel, not general business counsel.
- Obtain the licensed premises diagram and establish exactly where the boundary runs.
- Confirm Responsible Vendor Program status. If yes, every Mimi's employee handling an alcohol-based item inherits a mandatory training clock.
- Write and post the separation SOP — who may possess alcohol, who may add it, who may serve it, how ID is checked, what happens to an unclaimed alcoholic item, and how alcoholic and non-alcoholic products are visually distinguished on the pass.
- Open dry. Mimi's at Roadhouse opens retail-only; the liquor menu follows as phase two once the premises modification is granted.
- The trailer never sells alcohol. It is a food operation. Alcohol remains a Roadhouse product, on a Roadhouse POS, served by Roadhouse staff, inside Roadhouse licensed premises.
Classification question for counsel
An alcohol-infused dessert may be treated differently from a poured drink, and the rules for selling an alcohol-containing food product differ from those for serving a cocktail. Confirm the classification before the item reaches a menu board.
8. Licence position
What is confirmed, what to verify, and what to pursue in parallel.
| Item | Status | Action |
|---|---|---|
| Trailer certification | Complete | Obtain a copy of the certificate for the file |
| EIN | Complete | — |
| Secretary of State — Vivere Colorado LLC | Complete | — |
| Delta Roadhouse food licence | Current | Recently opened; holds county EH approval |
| Licence holder for the trailer | Verify | Roadhouse or Vivere? Determines who may sell. |
| Named commissary on the licence | Verify | Signed agreement + use log kept at the unit |
| Approved process covers the menu | Verify | Smoke → chill → sear; two-stage fry |
| CFPM certification | Open | Course and exam for at least one manager |
| Sales tax licence | Open | State, possibly city/county |
| Vivere's own mobile licence | Recommended | For festivals and offsite catering where Vivere is the seller |
| Temporary event permits | Open | Required per festival — Paonia, Cedaredge |
Delta County Environmental Health
(970) 874-2165 · (970) 874-2168 · eh@deltacountyco.gov. Both numbers appear in the research; try both.
9. Opening sequence
Soft opening 1 September, then two festivals that convert it into reach.
| Date | What happens | Requires |
|---|---|---|
| 1 Sept Soft opening | Trailer serving in the courtyard. Website live, bookings open, Mimi's trading at 209. Reduced launch menu (§10). Sales through the Roadhouse POS per the catering structure. | Licence-holder confirmed, commissary access, menu frozen, staff trained |
| 2–7 Sept Stabilise | Adjust par levels against real covers, fix flow problems found on night one, publish the first photography. | Service data from opening night |
| 25–27 Sept Reach | Mountain Harvest Festival, Paonia Town Park. Commercial Food $300 (2025 schedule) + $50 Delta Health fee. Applications open; handmade-only rule, which Mimi's satisfies. | Event permit, proven throughput |
| 2–4 Oct Scale | Cedaredge Applefest — 30,000+ attendees, 200+ vendors. Commercial Food $610 out-of-valley (2025). 300-application cap, escalating fees — apply immediately. | Event permit, festival crew, larger par levels |
| October Phase two | Mimi's at Roadhouse liquor menu added once the premises modification is granted. Catering line opens on Vivere's own licence. | Premises modification, Vivere mobile licence |
Why the festivals matter more than the date
Applefest draws 30,000+ people. That is where the first real photo library comes from, where throughput gets tested at volume, and where the brand reaches beyond Delta. A quiet courtyard night on 1 September is a soft opening in the true sense — a rehearsal with real customers. The festivals are the launch.
10. Menu
From 21-menu-feasibility.md §8.2 — the launch menu and the constraints behind it.
Run the reduced menu on night one
The binding constraint is the fryer: triple-cook needs two fry temperatures and the trailer has one vat under a hood sized for one fryer. The fix is splitting the process across the commissary, which requires reliable daily commissary access. Three items executed excellently beats four executed adequately.
| # | Item | Station | Rationale |
|---|---|---|---|
| 1 | Smash Burger — single or double, brioche sesame bun, caramelized onions | Griddle | One station, one technique, fast, high-margin, and it is the concept. Onions caramelized in advance at the commissary. |
| 2 | Tallow Fries — regular / large | Fryer (finish only) | Two-stage, not triple-cook. Blanch at the commissary, finish in tallow to order. Retains the marketable claim. |
| 3 | THE SMOKE (Vivere-owned name) — ½ lb smoked blend, seared, tallow fries, garlic aioli, Pecorino Romano | Offsite smoker → griddle | The hero item. Conditional on the four gates below. |
| 4 | (Optional) Gochujang Chicken Sandwich | Griddle | Only if a non-burger option is non-negotiable. Adds no new station. |
Three items, two stations, two techniques, one offsite dependency. The salad is cut — every salad order removes one of two people from the line for 60–90 seconds.
Gates on "THE SMOKE"
- Written confirmation from Delta County Health on the smoke → chill → sear process.
- Written smoker-access terms — window, capacity, who tends, fuel cost, cleaning, liability.
- Written permission to use the Roadhouse name, or adopt the Vivere-owned name — recommended regardless.
- Grinding question answered — grinder, location, SOP.
If any gate fails: launch items 1 and 2, add the smoke burger in week 2 or 3 as a "NEW" drop. A staged rollout is a content engine, not a shortfall.
Rename the hero item
The live website sells "The Roadhouse Smoke Burger" — the partner's mark, with no written licence. Adopt "THE SMOKE", which the menu research recommends regardless of whether permission is granted.
11. Throughput & opening quantities
Planning numbers for service rate, and the basis for order quantities.
| Scenario | Sustained tickets/hr |
|---|---|
| Full menu — 4 items, 4 systems, 1 vat, 2 people, week 1 | 20–30 |
| Reduced menu — 3 items, 2 systems, 1 vat, 2 people, week 1 | 30–40 |
| Reduced menu after 3–4 weeks of reps | 40–50 |
The failure mode is the queue, not the peak
"The number that actually matters is not peak — it is the queue at 6:15pm on a Sunday when the Roadhouse patio is full. At 25 tickets/hour, a line of 20 people is a 48-minute wait for the last person. That is the failure mode, and it is a word-of-mouth failure, not a revenue failure — it costs you the second visit."
Opening-night order quantities — three inputs still needed
Case counts require expected covers, final menu mix and portion specs. With the reduced menu and the 30–40 tickets/hour figure, a four-hour service implies roughly 120–160 tickets — but covers depend on turnout nobody can yet estimate for a dark-campus Tuesday, and over-ordering perishable ground beef and potatoes ahead of an unproven service is a common way to lose money in opening week.
Next step: a prep calculator taking expected covers and menu mix, returning par levels, order quantities, prep hours and a commissary schedule, with waste assumptions exposed for adjustment. Buildable as soon as the menu is frozen and portion specs are set.
12. Trailer operations
Flow, staffing and the constraints the agreements impose.
The fryer is the bottleneck
One vat under a hood sized for one fryer caps service at roughly 40–55 tickets/hour under ideal conditions, before week-one inexperience removes 30–40%. Flow design exists to protect that vat.
Contractual constraints
- Two-person line — per the throughput modelling.
- Weekly deep clean is contractual: "Joe's Catering will thoroughly clean food trailer weekly."
- Roadhouse cleaning and handling policies apply — referenced but not attached. Obtain a copy.
- Maintenance transfers to Vivere once the 215 kitchen is fully operational — a cost starting on an undefined date, on an asset Vivere does not own. Define the trigger and the scope.
Staff restrooms — blocking on trailer nights
Staff restrooms are a health-code requirement qualified as "during all hours of operation." The campus is published closed Sun–Wed, so "someone must unlock and maintain a restroom for trailer staff on every operating night." If neither building is open, the answer is a serviced portable restroom with a handwash station — "a recurring line item nobody has budgeted."
Street visibility
"A trailer in a courtyard between two buildings is invisible from Ute Street. On a Sun–Wed night when the Roadhouse marquee is dark, nobody driving past has any way to know anything is open. This is not a nice-to-have; on the closed-campus nights it is the entire top of the funnel."
Street signage is a launch requirement. Per the lease, signage requires prior written Lessor consent.
13. Money & POS
What the catering structure requires, and what is needed regardless.
A customer-facing POS may not be required for courtyard service
"All food and 'Alcoholic Specialty Beverages' will be sold via Delta Roadhouse POS." If that stands, the Roadhouse takes payment and Vivere invoices weekly. The requirement is not a POS — it is invoicing, reconciliation and an audit right, plus the ability to verify item counts independently against Roadhouse reporting.
A Vivere-controlled POS is required for festivals and offsite catering, where Vivere is the seller of record.
| Item | Purpose | Status |
|---|---|---|
| EIN | Prerequisite for bank, payroll, merchant services, A2P | Complete |
| Secretary of State — Vivere Colorado LLC | Entity formation | Complete |
| Business bank account | Separation of funds; required before merchant services | Days |
| General & product liability insurance | Required by the Roadhouse, the county and every festival | Days |
| Workers' compensation | Colorado requirement once staff are employed | Days |
| Sales tax licence | Required to collect tax | Varies |
| Merchant services | Festivals and offsite catering | Days |
| Cash float | Festivals are cash-heavy; card service can drop | Immediate |
| A2P 10DLC registration | "Order ready" texts — needs a dedicated number | 1–3 weeks |
A2P registration can start today
EIN and entity are in hand. Remaining inputs: a dedicated business number and a contact email. Registration runs 1–3 weeks — the longest lead-time item left. Full submission packet prepared at _docs/A2P-10DLC-PACKET.md.
14. Site & online ordering
Current state, and the conflict the catering structure creates.
Live at vivere-colorado.pages.dev
- Mobile-first build — brand emblem and wordmark placed, ambient treatment, responsive imagery
- Order-ahead working end to end — cart, pickup slots, server-side menu whitelist, stock decrement, sold-out protection, pickup codes
- Live scarcity counter backed by real storage
- SMS consent capture built to A2P 10DLC requirements
- Staff page + schedule API — PIN-gated, with date-stamped expiry so a stale "closed today" banner is structurally impossible
/book/catering funnel, privacy policy, real 404
Structural conflict
The site assumes Vivere takes the order and owns the customer. The catering term sheet assigns the sale to the Roadhouse POS with weekly settlement. Both cannot hold for courtyard service. Three resolutions:
- Site takes orders, Roadhouse rings them up. Order-ahead becomes a pre-order queue; staff enter tickets into the Roadhouse POS. Workable, double-handled, and counts must reconcile.
- Site is marketing-only for courtyard nights — menu, hours, location, booking — with ordering reserved for festivals and catering where Vivere is the seller. Least friction; loses the strongest feature.
- Negotiate direct sales for trailer items. Precedent exists in the term sheet's own carve-out: certain packages may run "by Mimi's/Joe's without Delta Roadhouse UNLESS adult beverages or Roadhouse menu items are needed."
Corrections required before 1 September
- Hours currently read Sunday–Thursday; the term sheet says Sunday–Wednesday & Thursday after 4:00. Correct once §6.5 is settled.
- Rename "The Roadhouse Smoke Burger" → "THE SMOKE".
- Remove
noindexonce the public name is confirmed final. - Set the
STAFF_KEYsecret — staff page is built but locked.
15. Business plan inputs
Confirmed figures, and the inputs still blocking a lender-grade plan.
| Line | Value | Source / status |
|---|---|---|
| Recorded equipment value | $38,394 | Internal report §14 |
| Total recorded equity | $119,380.07 | November 2025 workspace file |
| Mimi's #1 | Debt-free | "the single best fact in this whole financial picture" |
| Food trailer | Not a Vivere asset | Owned by Delta Roadhouse. Leased time. Remove from asset schedules. |
| Trailer build spend | Not incurred | Resolved. Vivere never carried this cost — the Roadhouse owns the trailer. The figure recorded in 13-vivere-catering.md is reclassified as forward capital for an owned Event Trailer (see below), not historical spend. |
| Live loan file | $85,000 | Internal report §14 |
| 209 Ute rent | $2,000/mo + NNN | Lease. NNN component unestimated. |
| 209 Ute security deposit | $1,500 | Lease |
| Trailer / kitchen time-lease | $0 for 2026 | "we will likely NOT charge for facility usage for 2026" — 2027 undefined |
| Cheeseburger — Vivere receives | $8.00 | Catering term sheet slide 7; menu price $10.00 |
Three blocking inputs
- Event Trailer capital. Whether the owned event trailer is funded in Year 2 or Year 3 changes the timing of the festival and catering revenue lines, which depend on it.
- True NNN cost at 209 on top of $2,000/month.
- Revenue model. $8.00 per burger as a Roadhouse supplier is a different business from $10.00 direct — different margin, working capital and valuation.
These three drive every projection. Resolve them and the financial section can be written against the existing Vivere plan structure.
16. Action checklist
Progress saves in this browser. Calendar dates above link here.
Today — Thursday 20 August
Friday 21 – Saturday 22 August · possession
Sunday 23 – Monday 24 August · negotiation window
Tuesday 25 – Monday 31 August · build to open
September 2 onward
17. Open decisions
Each determines downstream work.
| Decision | Status / blocks |
|---|---|
| Operating entity — Joe's Catering = Vivere Colorado LLC | Resolved — amend the catering document to match |
| Trailer ownership — Delta Roadhouse owns; Vivere leases time | Resolved — §1 and §15 updated |
| EIN and Secretary of State | Complete |
| Trailer certified for 1 September | Confirmed — §2 |
| Whose licence covers the trailer? | Determines who may sell, and whether Vivere needs its own licence for festivals |
| POS model for courtyard service | Website build, cash flow, customer data ownership |
| Operating days — settle the three-way conflict | Website, staffing, prep schedule, restroom arrangements |
| Is "Vivere Colorado" the final public name? | noindex, domain, sitemap, Google Business Profile |
| Trailer build spend — trace the ~$75K | Business plan financials, loan file |
| Sun–Wed campus access — restrooms, commissary, lighting | Health compliance on every trading night |
Documents to prepare
- Standalone commissary attestation — one page, decoupled from rent terms, naming the licensed kitchen, licence number and daily access hours.
- Site plan exhibit — trailer footprint, queue area, seating, trash and tow vehicle parking, to attach to both agreements.
- Trailer & kitchen use schedule — access hours, 2027 rate or cap, notice period, downtime terms, offsite rights.
- Entity amendment — replace "Joe's Catering" with Vivere Colorado LLC throughout the catering agreement.
18. Visual direction
Two brands that must never be mistaken for each other, sharing one address. Both systems are already built — this is the rule set for applying them.
The governing rule
The campus is one destination; the brands are two voices. Vivere Colorado is hot metal at night. Mimi's is warm daylight. If a post could belong to either brand, it is wrong — and if a customer cannot tell in half a second which business is talking, the campus reads as one confused business instead of two good ones.
| Type | Anton — display, uppercase, tight, set very large. Barlow — body. Self-hosted woff2. |
| Ground | Always dark. Charcoal or ink. Vivere never sits on white. |
| Light | Single warm source, low and raking — food lit like metal, not like a menu. Shadows are allowed to be deep. |
| Texture | Grain over everything. Ember particles drifting. The screen should feel like standing near heat. |
| Motion | Deliberate and weighty. Slow push-ins, hard cuts on impact, the flame drawing on once. Never bouncy. |
| Subject | Process over plating. The smash, the crust, the tallow, the smoke. Hands and steam, not styled hero shots. |
| Voice | Short declaratives. States facts about technique and stops. Never exclamation marks, never puns. |
| Never | White backgrounds · script type · emoji · cute copy · anything that reads as a family brand |
| Type | Pacifico — the script wordmark and pull-quotes only, never body. Poppins — everything else. |
| Ground | Cream and paper by default. Ink only for the arcade and 21+ material. |
| Light | Bright, even, daylight. Colour reads true — ice cream must look cold and clean. |
| Texture | Minimal. The arcade brings its own colour; let neon and cabinet glow do the work. |
| Motion | Light and quick. Pops, bounces, waterfall entrances. The opposite of Vivere's weight. |
| Subject | People, not product. Faces, hands, kids at cabinets. Ice cream is the reason; the room is the story. |
| Voice | Warm, familiar, brief. Two years of goodwill already in the name — it does not need to sell. |
| Never | Anton or Vivere's charcoal · alcohol in any frame containing children · price-led messaging |
The 21+ line has its own visual lockout
Boozy shakes get the ink ground and gold accent, adult hands, evening light, and no arcade cabinets, no children, no daytime anywhere in frame. It is a separate visual world inside the same brand, and the separation is the compliance story told visually. The site already isolates it on its own page.
Format specification — carried from the existing library
| Use | Spec | Note |
|---|---|---|
| Feed post / reel | 1080 × 1350 | House default across the existing 69-project library |
| Stories | 1080 × 1920 | Always produced as a pair with the feed cut |
| Frame rate | 30 fps | House standard |
| Length | 7 – 15s | Median finished piece in the library is ~9.5s |
| Close | Brand lockup | Present on 60 of 69 existing projects — keep it |
19. Campaign storyboard
Asset by asset for the first eight weeks. Each entry is a production brief: what it is, what it shows, and how it is built.
Built from techniques already proven in the library
Every treatment below uses methods already executed across 69 projects and 354 renders — kinetic typography, photo composite, mask reveal, SVG draw-on, count-up, waterfall entry and velocity-matched seams. Nothing here requires a new capability, only new content.
Week 1 — pre-launch before anything is sold
V-01 · "Something is being built" 1080×1350 · 9s
Vivere Colorado · teaser · no menu, no date
- 0–2s Black. Ember particles drift up. A single griddle scrape sound.
- 2–5s Hard cut to a raking close-up: hot steel, oil shimmer. No product yet.
- 5–7s Anton, huge, one word at a time: SOON. IN THE COURTYARD.
- 7–9s Flame emblem draws on. Lockup. Cut to black.
Build: kinetic type + ember particle field + SVG draw-on. No food required — this ships before the menu is frozen.
M-01 · "A second Mimi's" 1080×1350 · 8s
Mimi's at Roadhouse · announcement
- 0–3s Cream ground. Pacifico wordmark writes on.
- 3–6s Poppins beneath, waterfall entry: A second shop. Same recipes. New room.
- 6–8s Silhouette of an arcade cabinet slides in from frame right. Hold. Lockup.
Build: SVG draw-on wordmark + waterfall text + single vector element. Zero photography needed.
Week 2 — opening
V-02 · Menu reveal 1080×1350 · 12s
Vivere Colorado · the three items, named
- 0–3s Smash hitting the griddle, full frame, real sound. No music yet.
- 3–6s Zoom-through seam into fries lifting from tallow.
- 6–9s Cut-the-curve into THE SMOKE, held still for a full second — the only static beat.
- 9–12s Three names stack in Anton. Address. Nights. Lockup.
Build: photo/video composite + velocity-matched seams + kinetic type. Needs the first real shoot.
V-03 · "Order ahead, skip the line" 1080×1920 · 10s
Vivere Colorado · stories · the differentiator nobody local has
- 0–4s Vertical phone frame, real site. Oversized cursor taps Order Ahead.
- 4–7s Pickup time selected. Live count ticks down — real count-up component.
- 7–10s Pickup code lands. Cut to the window handing a bag over. Lockup.
Build: mock-UI + oversized cursor + count-up — all three already used in the library. The phone screen is the real site, so it cannot drift out of date.
Week 3 — the asset that earns the drive
V-04 · The Method film 1080×1350 · 25–30s
Vivere Colorado · the flagship piece · narrated
- 0–4s "A fry is a texture problem." Black, single line of Anton.
- 4–12s Blanch → chill → fry → chill → fry. Each stage a hard cut with its own temperature card in brass.
- 12–20s The finish: tallow, the shatter, the steam. Slow motion, held.
- 20–26s "Three cooks. One chip." Attribution to the technique.
- 26–30s Lockup over the courtyard at dusk.
Build: voiceover + SFX + temperature count-up cards + grain. Closest existing analogue is the Sweet Science series — same structure, different subject. This is the piece that travels beyond Delta.
M-02 · Arcade reveal 1080×1350 · 10s
Mimi's at Roadhouse · the dwell-time argument, shown not stated
- 0–3s Dark room, cabinet attract-modes glowing. Cool blue accent earns its place here.
- 3–7s Quick cuts: hands on a joystick, skee-ball rolling, a scoop being handed over.
- 7–10s Pacifico: Ice cream and an arcade. Poppins: 209 Ute Street.
Build: photo composite + quick-cut rhythm. Needs a shoot with people in the room — an empty arcade sells nothing.
Weeks 4–6 — proof, then reach
V-05 · THE SMOKE, limited 1080×1350 · 8s
Vivere Colorado · scarcity, and it is true
- 0–3s Smoke curling off the pit, slow.
- 3–6s Inverse zoom-through to the sear. Impact SFX on contact.
- 6–8s Live count in Anton, large: N left today. Lockup.
Build: the count is pulled from the live inventory API — the number in the post is the real number. Reusable nightly as a template.
M-03 · Party booking 1080×1350 · 9s
Mimi's at Roadhouse · the highest-margin line, asked for directly
- 0–4s A real party — cake, cabinets, noise. Bright, warm, busy.
- 4–7s Waterfall text: Birthdays. Teams. Whole-room bookings.
- 7–9s One call to action. One link. Lockup.
Build: photo composite + waterfall entry. Requires written permission to film guests — get it on the booking form.
C-01 · Seven days between us 1080×1350 · 12s
Campus · the single most valuable idea, told once properly
- 0–4s Week strip builds left to right, day by day, waterfall entry.
- 4–8s Each day fills with whose night it is — Mimi's every day, Vivere Sun–Thu, Roadhouse Fri–Sat.
- 8–12s Three lockups resolve into one address. 209 & 215 Ute Street.
Build: pure kinetic typography and vector — no photography, so it can ship immediately. Posted by all three accounts on the same day. This is the campus argument in one asset.
V-06 / M-04 · Festival cut-downs 1080×1920 · 6–8s each
Both brands · Mountain Harvest and Applefest
- Shoot everything at both events — queue, hands, faces, the pass.
- Same-day stories: raw, fast, unpolished. Speed reads as authenticity here.
- Week after: one cut-down per brand, house treatment applied, used as the retargeting asset.
Build: Applefest is the largest audience of the year — treat it as the shoot that supplies Q4 content, not just a trading day.
Production order — what to shoot, and when
| Shoot | When | Feeds | Blocked by |
|---|---|---|---|
| Griddle & texture B-roll | Before opening | V-01, V-02 | Nothing — no finished dish needed |
| The Method sequence | A full prep cycle | V-04, and every future fry reference | Commissary access |
| Menu hero stills | Opening week | V-02, V-05, the site's photo slots | Menu frozen |
| Arcade with people | Before Mimi's opens | M-02, M-03 | Room finished; guests present |
| Courtyard at dusk | Any clear evening | Every lockup close, OG images | Nothing — the building exists today |
The cheapest high-value shoot is available tonight
The courtyard at golden hour. It needs no menu, no licence, no finished room and no staff — the buildings are standing. It supplies the closing frame of nearly every asset above, the site's hero, and both OG images. One hour with a phone at the right time of day.
20. Critical path to 1 September
Section 16 lists 57 tasks. This is the far smaller set that actually decides whether the trailer opens — the legal gates, the items whose lead time cannot be compressed, and the chains where one slip takes six things with it. Everything not named here can slip a few days without moving the opening date.
The count
46 of the 57 tasks fall before 1 September. Of those, six are hard gates — the trailer cannot legally trade without them — and four have lead times measured in weeks, not days. The rest is execution.
- Sales tax licence — state, and possibly city and county. Nothing can be sold without it.processing time unknown
- General and product liability insurance — required independently by the Roadhouse, the county, and every festival.binding takes days
- The commissary attestation — Colorado requires the commissary agreement at the time of application, not afterwards. One page, naming the kitchen, its licence number and daily access hours.blocks the licence file
- Trailer certification, and whose licence covers it — the trailer is certified, but the licence holder, the named commissary and the approved processes all need to be on file and confirmed as covering Vivere's operation.verify now
- CFPM certification — a Certified Food Protection Manager course and exam. This is a scheduling problem, not an evening's work.book the seat
- Workers compensation cover — a Colorado requirement the moment anyone is employed.fast once bound
- A2P 10DLC registration — 1 to 3 weeks. This is carrier registration for business SMS. If it did not actually start on 20 August, order-ready texts will not work on opening night. There is no expedite.confirm it started
- The business bank account, then merchant services. The account gates the merchant account, which gates card payments. Two sequential waits, not one. cash-only if it slips
- Street signage on Ute Street. Needs prior written Lessor consent before anything is fabricated, and the trailer is invisible between the two buildings without it. consent, then fabrication
- Supplier accounts. None are currently named. Shamrock in Grand Junction is the cash-and-carry bridge, but an account application is not same-day. bridge exists
- Lease review → possession. Attorney review was due 21 August; possession is 22 August. Taking possession of an unreviewed triple-net lease is the single highest-stakes item on the list — NNN means 100% of building opex, property taxes and building insurance sit on top of the $2,000 base. Three unresolved clauses ride with it: Permitted Use (currently dessert, candy and ice cream only — which may not cover trailer prep at 209), the missing Attachment A site plan, and the Game Yard exclusion that determines where the trailer may legally park.
- Menu freeze (25 Aug) → portion specs → order quantities → supplier orders → food shoot → photography and the V-02 film. Six things hang off one decision. Freeze late and all six move together.
- Operating days (23 Aug) → website hours, staffing, par levels. Three sources still disagree on whether it is Sun–Wed, Sun–Thu, or the four-night model. Nothing downstream can be right until this is one answer.
- Possession (22 Aug) → shore power, potable water, greywater, grease disposal → propane and fire inspection → final load-in. The utilities cannot be confirmed before the space is held.
- Capture the 320 Main pre-launch baseline. Revenue per day, orders per day, average ticket, top items — frozen in a dated file before Mimi's at Roadhouse trades. One hour of work. Once the second location opens, a clean before-number can never be recovered and the cannibalisation question becomes permanently unanswerable. It carries no date on the checklist, which is exactly how this kind of task gets missed.
The run to opening
| Date | What has to be true by end of day | If it slips |
|---|---|---|
| Thu 21 Aug | Lease reviewed by counsel. A2P confirmed started. CFPM seat booked. | Possession happens blind; SMS misses opening. |
| Fri 22 Aug | Possession of 209 Ute taken, space walked and photographed as-is. | Every utility and load-in task shifts right. |
| Sat 23 Aug | Operating days settled to one answer. Commissary attestation in hand. | Website, staffing and par levels stay guesses. |
| Sun 24 Aug | Campus access commitments in writing, named person. | Sun–Wed service has no guaranteed restrooms or commissary. |
| Mon 25 Aug | Menu frozen. Portion specs set. Supplier accounts opened. | Six downstream tasks move together. |
| Tue 26 Aug | Insurance bound. Bank account open. Sales tax licence filed. Workers comp. | No card payments, and no legal sale. |
| Wed 27 Aug | Website corrected. Signage consent obtained and order placed. | Trailer stays invisible from the street on night one. |
| Thu 28 Aug | Utilities confirmed. Propane and fire inspection. CFPM sat. SOPs and temp logs. | Inspectors ask on day one and the answer is no. |
| Fri 29 Aug | Staff trained, SOPs posted, alcohol separation SOP if Mimi's is serving. | Untrained line on the busiest night of the year so far. |
| Sat 30 Aug | Full dry run at service volume. Two-person line, timed tickets. | The flow problems get found by customers instead. |
| Sun 31 Aug | STAFF_KEY set. Cash float and change. Final load-in and cold equipment test. | The staff page and schedule API stay locked. |
| Mon 1 Sep | Soft opening. | — |
What is genuinely at risk, stated plainly
The schedule has no slack. Eleven days, six hard gates, and four lead-time items that cannot be shortened by working harder. The two most likely failure modes are card payments (bank account → merchant services is two sequential waits) and SMS ordering (A2P is a carrier queue, not a task).
Neither stops the trailer opening. Both change what opening night looks like — cash-only, and no order-ready texts. Deciding now whether that is acceptable is better than discovering it on 1 September.
Vivere Colorado — Plan of Action · Internal, Joe & Naomi · 20 August 2026
Baseline: 209 Ute lease · catering agreement
Supporting: _research/ (28 files) · report-internal/index.html · PROJECT-BRIEF.md
Quoted terms are verbatim from source. No lease term, figure or clause has been invented. Gaps are recorded as gaps.